The Edtech sector prospered as it gave learners the freedom to access quality education at the place and time of their choosing. EdTech brands capitalized on the authority of influencers to reach intended audiences who, at the time, spent a significant amount of time online. Since then, the penetration of Influencer marketing in the $222.4 Billion EdTech industry (Source: imarc impactful insights) has soared, with more businesses recruiting subject matter experts to find customers for their ed tech services.
As an EdTech brand, EdTech influencer marketing helps you overcome the credibility challenge. Consumers exercise caution before any investment, which is dialed to a hundred when investing in education technology. However, when reputable Influencers with relevant knowledge and expertise share their experiences about your business - consumers listen. This can increase your Ed tech brand’s recognition, course registration, and consumer retention rates, amongst other benefits discussed in this article.
The rising number of successful EdTech influencer marketing campaigns has created a chain reaction where businesses actively seek new EdTech influencer marketing ideas to stay competent and grow. The quickest way to get ideas is through the services of the influencer marketing agency in India for EdTech brands.
Benefits of Influencer Marketing for EdTech Brands
Credible promotion
The EdTech influencer marketing campaigns explained below are organized and executed by industry professionals with relevant backgrounds - for example, Sharan Hegde in Finance. Hence, your target audience has more leisure time to form a positive attitude towards your products or services since they receive your marketing message from the word-of-mouth of reliable subject matter experts.
Niche marketing
Influencers participating in the best EdTech influencer marketing strategies executed had targeted demographics with interests and preferences matching the underlying Ed Tech brand goals. That means brands can reach their potential customers through relatable messages addressing their pain points - in the time and place where the customers are most active. This results in more ROI with a set budget and timeline.
Cost-effective
Influencer marketing in the EdTech industry is worth your money and time since you promote your EdTech brands to only selective customers, thus eliminating the multiple trials and errors needed to create idle buyer personas. Furthermore, content produced by Influencers sells your products and services in the language, tone, and creativity that resonates with your audience, resulting in more exposure, engagement, and sales.
High retention rate
The core of Ed-tech influencer marketing campaigns is personalization and storytelling. Ed-tech resolutions create narratives from their experience and expertise, which connect and leave lifelong impressions - unlike regular brand sales pitches, which more compelling competitor sales pitches can overshadow.
Influencer Marketing Strategies for EdTech Brands
Anant Agarwal X Roi Shillo (influencer Interviews)
Interviews provide a transparent environment where the moderator can ask questions, followed by answers from the respondents. This setting covers a lot of ground as it addresses critical consumers’ essential pain points expectations and aligns them to the product’s solutions parameter. Mr. Anand Agarwal, The founder of the learning technology platform Open Edx, had similar objectives during his interview with Roi Shillo. The interview acquired tremendous Social proof since the moderator, Roi Shillo, was responsible for deploying Open Edx in Israel. The Interview opened a transparent discussion on how the CEO and his product are -
Making education accessible to all
Making education affordable
Providing relevant learning with real-time market skills
Providing a return on investment for the learners
Facilitating a faster transition between getting an education and a job.
Upskilling and reskilling learners
Anand and Roi inserted a secondary promotion for Open Edx bootcamp by connecting it with the point of economic returns for people who attend it. Moreover, the conversation also emphasized Open Edx’s significance in the Middle East and Africa by highlighting the Statistics of learners in the region.
Byju x YourStory (Behind-the-scenes)
Behind the scenes is an influencer marketing strategy often overlooked for the more visually stunning narratives in other industries. However, behind the scenes in Ed tech plays a crucial role in creating personalized connections between brands and their audience - students and parents- by showcasing everything in the background that results in the material contributing to their learning development. For clarity on this EdTech Influencer marketing strategy, let us consider the YouTube video posted on YourStory’s official channel, which shows.
team meetings
detailed storyboarding, conceptualizing production, and editing, of course, videos
Use of animation and 3D software in video tutorials
Shooting of lectures with educators talking to the camera
Synchronization of educators and production team through hand gestures - for instance, shifting camera focus to the on-screen graph mid-lecture.
Sound composition for the video backgrounds
Final tests of lecture videos - before approval.
Sharan Hegde and Funcho X 1% Club (Meme marketing)
Memes are a trendy approach in Ed tech influencer marketing because of their popularity amongst the younger demography. When used correctly with the underlying context, anything is quality meme material - from news, music, and movie clips to sports events, text, animals, dialogues, etc. Sharan Hegde, a famous Indian finance influencer, has mastered Using memes for audience communication. A well-known example is Sharan’s collaboration with the comedy group Funcho to promote his 1% Club masterclass.
In this ed tech Influencer Marketing strategy, the video starts by drawing a funny narrative of a guy (portrait by Dhruv Shah) facing multiple financial challenges, which causes him to compromise on his needs, like buying clothes or booking a cab. The video ended with Sharan Hegde compelling Dhruv to attend his masterclass, where he will cover concepts of Finance and retirement planning, stock market, insurance planning, taxation, money saving, and more. This is one of the best EdTech influencer marketing strategies in 2024 because messages delivered through humor are more memorable, which results in higher conversions.
UpGrad X Arijit Chakrabarty (Explainer video)
Explainer videos in Ed tech influencer marketing are compelling when the audience is ready to take action but then needs assurance that they are making the right choice. Here, the Ed Tech influencer marketing strategy stresses the benefits the audience can gain if they invest. Something similar happened when the online education company UpGrad promoted their Financial modeling & analysis course, created in collaboration with PwC India.
In the EdTech influencer marketing campaign, the PwC Director Arijit Chakrabarty kept his 16+ years of experience as the focal point to explain the requirements of a strong career in finance. This included understanding core financial concepts and the latest financial Technologies and having a solid portfolio of successful projects.
Next, the influencer moved to explain the benefits, like a complete Financial modeling & analysis course through detailed videos and one-on-one interaction sessions with PwC professionals - ending with a promise of a successful finance career for course subscribers.
To sum up
Influencer marketing's importance in the innovation and technology-oriented EdTech sector will continue to grow with time. EdTech influencer marketing allows you to experiment with ideas to reach and influence your potential customers. Moreover, futuristic technology like artificial intelligence, machine learning, and virtual reality will be monumental in dictating the best EdTech influencers’ marketing strategies.
Working with a recognized Influencer marketing agency with relevant EdTech influencer Marketing services is the best way to grow in real time and prepare for the upcoming changes.
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